Audience,Offer,Buyer question,Stage: TOFU / MOFU / BOFU,Decision to support,Evidence required,Existing asset URL,Missing answer,Useful next step,Metric and qualification rule,Owner,Review trigger
Illustrative marketing manager,Hypothetical workflow audit,Why are content approvals slow?,TOFU,Distinguish drafting from review constraints,Specify credible supporting evidence,,,Specify a relevant answer or action,,,
Illustrative marketing manager,Hypothetical workflow audit,Should we hire capacity or redesign process?,MOFU,Compare interventions to the observed cause,Specify credible supporting evidence,,,Specify a relevant answer or action,,,
Illustrative marketing manager,Hypothetical workflow audit,Does this workflow audit suit our team?,BOFU,"Assess scope, responsibilities, evidence and cost",Specify credible supporting evidence,,,Specify a relevant answer or action,,,