Marketing automation business case,Value,Meaning
Monthly items,400,Hypothetical; replace with measured volume
Net minutes saved per item,5,"After preparation, review, corrections and exceptions"
Capacity value per hour (INR),800,Assumed internal value; not cash saved
Recovered hours,=B2*B3/60,Active staff time; compare equivalent tasks
Capacity value,=B5*B4,Do not also count the same avoided labor cost
Incremental tools per month,6000,"Hypothetical, not a vendor price"
Incremental external maintenance per month,4000,Exclude work already reflected in net minutes
Monthly operating cost,=B7+B8,Also add other incremental costs if needed
Capacity value after operating cost,=B6-B9,Capacity comparison only
One-time setup,30000,Hypothetical setup expenditure
Setup coverage months on capacity basis,"=IF(B10>0,B11/B10,""Not covered"")",Not financial payback
Actual avoided expense per month,18000,Separate cash scenario; verify expenditure would occur
Additional incremental contribution per month,0,Evidence-backed only; do not use full revenue
Net financial benefit per month,=B13+B14-B9,"Cash case, not capacity value plus cash"
Financial payback months,"=IF(B15>0,B11/B15,""Not covered"")",Assumes immediate sustained benefit
Assessment months,12,Include setup once over the stated period
Financial benefit over period,=(B13+B14)*B17,Exclude capacity value
Incremental cost over period,=B11+B9*B17,Add any other incremental costs
Financial ROI percent,"=IF(B19>0,(B18-B19)/B19*100,""Undefined"")","A planning result, not a forecast"