Stage,Reader task / section promise,Recommendation / example,Evidence and source date,Limits / open question,Owner,Acceptance check,Review / publication note
Audience,Reader situation and task,,,,,,
Search research,Type format useful substance missing decision,,,,,,
Scope,Main intent and existing-page overlap,,,,,,
Brief,Central recommendation and original contribution,,,,,,
Evidence,Claim source permitted use limits reviewer,,,,,,
Outline,One distinct job for each major heading,,,,,,
Draft,Answer reasoning application conditions,,,,,,
Introduction,Direct answer audience useful promise,,,,,,
Metadata,Title and description match the content,,,,,,
Visuals,Uncertainty resolved alt text readable design,,,,,,
Links,Actual destination helps this reader,,,,,,
Review,Argument evidence language passes,,,,,,
Handoff,Approved text metadata media links review date,,,,,,
Publication,URL access text images mobile indexing settings,,,,,,
Maintenance,Observed issue or factual change prompts review,,,,,,
HYPOTHETICAL BRIEF,Marketing lead briefing a B2B writer,Specify decisions evidence and review ownership,Illustration only; replace with actual research,Not measured keyword demand or ranking result,Replace with owner,Can someone prepare the brief using the guide?,Keep unverified facts visible