Buyer question or interaction,Original evidence and source date,Known account or participant relationship,Interpretation and remaining uncertainty,Accountable next owner and decision,Validity conditions and change trigger,Action outcome and destination evidence,Review finding and next improvement
ILLUSTRATIVE: does the review include approval processes?,Original enquiry; record actual date,Marketing contact; operations involvement to be confirmed,Scope clarification needed; no purchase decision assumed,Named consultant; verify current approved scope,Offer changes or buyer updates,Reviewed reply and any agreed next step,Check whether next conversation starts better informed
ILLUSTRATIVE: integration requirement unsupported,Technical discussion; verify with product owner,Relationship to same evaluation confirmed,Capability gap; no promise of future delivery,Named technical and sales owners; assess fit,New product evidence or changed customer requirement,Qualified explanation; clarify alternatives or decline fit,Review whether inappropriate generic follow-up stopped
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