Record type,Buyer question / check,Source or platform,Destination page,Supported claim / observation,Evidence and conditions,Date / settings,Owner / next step
Question,Actual buyer question and decision,,,,,,
Evidence,Claim and applicable limits,,,,,,
Page,Best existing or planned destination,,,,,,
Access,Published response canonical text and relevant eligibility,,,,,,
Baseline,Fixed question set; market; mode; repeated conditions,,,,,,
Observation,Response saved; mention yes/no; citation URLs,,,,,,
Accuracy,Claim correct / incorrect / unclear; source inspected,,,,,,
Action,Qualified enquiry / referral / self-report; limits,,,,,,
Change log,Exact change and date; unchanged comparison if practical,,,,,,
Review,Comparable denominator and missing checks,,,,,,
HYPOTHETICAL EXAMPLE,What should a content strategy engagement include?,"Illustration, not actual buyer research",Relevant service explanation,"Deliverables, responsibilities and limits",Approved scope; no guaranteed results,Replace with observation date,Human reviewer
HYPOTHETICAL SAMPLE,6 of 20 comparable checks cite the domain,Illustration only,Not applicable,30% of those checks,"Not market share, ranking or revenue",No real measurements,Replace with documented checks