Section,Question,Your answer,Evidence or asset,Owner,Approval status,Production note,Test learning
Brief,Who is the audience and what is the situation?,,,,,,
Objective,What should people do or remember?,,,,,,
Message,What one idea should remain?,,,,,,
Offer,What is being offered and where does the CTA lead?,,,,,,
Evidence,Which claims can we verify and under what conditions?,,,,,,
Opening,Which line and first frame or sound express relevance?,,,,,,
Production,What are the visual audio text and timing directions?,,,,,,
Rights,Are talent music footage quotation and disclosure reviews complete?,,,,,,
Quality,Have timing captions readability and destination been checked?,,,,,,
Test,What is the hypothesis comparison outcome and uncertainty?,,,,,,